Restaurant Deals App

How can restaurant owners attract consistent business?
(UX design and strategy for a stealth mode startup)

Loyalty programs
Family focus
Group deals
Healthier options

01 / 04   Key Challenges
  1. What is the biggest problem an average restaurant faces?
  2. How can a restaurant owner attract steady business on weekdays?
  3. How can the business grow to the next level?
  4. Existing solutions like Groupon not paying off
  5. More control to the restaurant owner without added complexity.
02 / 04   Personas

Restaurant owner

Goals
  • Create loyal customer base and repeat business.
  • Translate loyalty to increased business.
  • Increased weekday business.
Pain points
  • Overhauls are expensive and may not work.
  • Groupon and similar apps have not helped.
  • Compeition from new restaurants.
  • Lack of technology leverage.
Characteristics
Tech savvy
Income
Age
35 to 60
Restaurant experience
3 to 10 years
Number of establishments
1

Young Professional

Goals
  • Get quick and healthy meals.
  • Good value for money.
  • Meaningful loyalty rewards.
Pain points
  • Sceptical of trying new restaurants on weekdays.
  • Preferred restaurants are always occupied.
  • Drop in quality and rewards over time.
  • Time spent searching for meal options.
Characteristics
Tech savvy
Income
Age
25 to 40
Typical expenditure
$15/meal
Group size
4 to 6

Family

Goals
  • Good overall restaurant experience.
  • Good value for money.
  • Quick service.
  • Kid friendly menu and environment.
Pain points
  • Reserving tables, parking, logistics.
  • Unreliable service and quality.
  • Time spent looking for a kid friendly restaurant.
Characteristics
Tech savvy
Income
Age
35 to 50
Typical expenditure
$80/family
Group size
2 to 4
03 / 04   Mockups & Interaction Design

Software: Photoshop, HTML/CSS

04 / 04  Deliverables
  1. User personas
  2. Competitive audit
  3. Pilot Study results
  4. Product strategy
  5. Mockups
  6. Visual design guide